Do you know what the most important part of your product is? It’s not the ingredients, or how it tastes. It’s not even how well-known and popular it is. Nope, nope and nope again!
The most important thing about your product is its packaging design. If someone can’t find a way to get past that first glance, they’ll never even know your product exists.
That’s why we’re here to help you today with some tips on how to create an eye-catching sticker packaging design and get the most out of your vinyl sticker maker of choice. Keep reading to find out more!
1. Have a clear message
Your customers should be able to understand what your product is and does within seconds of looking at the packaging. After all, a product only has a few seconds to wow us when we are browsing.
If your message is confusing or convoluted, consumers will likely move on to the next product. Be sure to include a simple, clear and catching message that summarizes what your product is about and speaks to your customers.
Why not try clear label printing to really simplify your sticker design?
2. Keep it simple
Now, we get it: when you invest in product labels, you want to get the most out of them. However, when it comes to design, less is almost always more. A busy or cluttered design will only serve to overwhelm and confuse consumers.
Stick to a simple layout, set highlights within a distinct color scheme and use white space to your advantage. White space stands for “empty” spaces within a design. When used correctly, these can give the important elements of your sticker room to shine.
3. Use interesting effects
If you want your design to really stand out, consider using some interesting visual effects. Stickers and labels are not only available in your standard white colors. Instead, you can really spice up your design with so-called effect materials.
These are vinyl-based materials that come with a metallic, glittery or even fluorescent effect that can be printed onto. Such stickers can elevate even the most simple packaging. Just have a look at the holographic sticker below.
4. Think outside the box
Finally, don’t be afraid to think outside the box when it comes to your design. If you can find a way to make your packaging unique, it’ll definitely help your product stand out from the rest.
So do not neglect the inside of your packaging. Why not include a funny sticker inside the packaging lid? Or hide a discount code at the bottom of your product? With custom-printed stickers, the sky’s the limit.
So there you have it – four tips to help you create an eye-catching sticker packaging design. Which one will you try first? Let us know by leaving a comment in the section below.
