PPC Companies may not tell you the whole truth when attempting to persuade you to advertise with them. Indeed, they may persuade you that PPC is all you need to start a successful online marketing campaign.
Here are some major PPC clichés that you should quit believing right now.
You always get a positive return on investment; Some PPC company may convince you to assume that when you run advertisements online, you will always earn a positive return on investment (ROI). That isn’t the case at all.
PPC is advertising in a nutshell. Advertising is not always effective.
Advertising in any medium is, in truth, a risky investment in terms of working capital. Any time you put your money on the line, you run the chance of losing it. In a free-market economy, that is the nature of doing business.
Use as Many Keywords as Possible; the purpose of including as many keywords in your PPC campaign as feasible is to reach as many people as possible. And, although you may receive more traffic, you run the danger of getting a lot of it that isn’t qualified. You don’t want to waste money on clicks that don’t convert, so make sure your keywords are relevant and beneficial.
It is more profitable to be in the first position on the SERP page; the top spot on Google’s SERP page is unquestionably the most sought for all brands and businesses. Being number one is a terrific position to be in, but it does not always equate to profit. Furthermore, you may have to spend more money than you earn to keep that coveted position. It also draws a large number of searchers who are just starting their investigation and may not buy from you. You must experiment with ad positioning to see which location gives the best balance of expenses and value.
PPC is the best way to get to the top of the SERPs; this is a well-known PPC myth that has existed for quite some time. Many businesses, particularly startups, want to rank first on Google’s SERP page only through pay-per-click advertising services, with no SEO strategy in place. PPC can get you to the top of the Google SERP page, but it will cost you a significant portion of your marketing budget to get there.
However, there is no assurance that SEO will help you rank higher in the SERPs. The main factor is that combining PPC and SEO will yield favourable results. Unless you’re a major brand that doesn’t need branding anymore, you should employ both PPC and SEO to get a higher, if not #1, position on the SERP page.
To save time, you should run your PPC campaign on autopilot; Truth: While the “set it and forget it” technique may seem appealing, it will not only cost you extra money but may also lose you qualified leads.
Some businesses believe that a campaign is as simple as choosing keywords, producing advertisements, deciding on a budget, and letting it run. But, since placing a PPC campaign on autopilot isn’t always the best approach to get the most bangs for your buck, we’re categorizing this under “PPC misconceptions.” Rather, your Google Ads Management should follow the general rule that the more work you put in, the more you receive out of it, setting up a successful PPC campaign is a meticulous process that needs ongoing monitoring and testing. This is why some companies engage a PPC professional to oversee their campaigns and ensure the best possible outcomes.
A PPC campaign may be managed by any marketer; while some teams may be able to manage PPC on their own, others just lack the time or resources to do it effectively. If you or someone on your team doesn’t have time to devote at least weekly attention to your PPC account, it could be advisable to hire an expert firm to handle it.
Aside from the time effort, there are always updates to keep track of and recommended practices to adhere to. Hiring experts with a lot of expertise and who remain up to date on new features and changes will help you expand your traffic and income while saving you hours of work.